2. Publish a list of famous and respected customers who have bought from you on your a copy. People will think that if these people bought from you, they should also trust your business and purchase your products. Make sure to get their permission first.

3. Show before and after photos for your products on your web page copy. Show problem picture and then beside it, show picture of resolution to problem when they use your product.

4. Include an article or review that has been written about you or your business with your ad copy. This will show people that your business is respected and will increase your credibility.

5. When you offer free bonuses in your ad copy, also list dollar value beside each bonus. People will feel they're getting a good deal and it will increase value of your product.

In a Perfect World this would be a fantastic thing to Happen in your internet business. To have your customers throwing money at you for any product or service you were marketing.

And of course icing on cake would be to have your customers searching for you instead of you having to search for them.

I'm sure we would all love to be in this scenario I think its called Internet Marketing Heaven. If this was true how secure are you feeling right now with only worry being to find time to count all of that money you made today!

Well what if I told you this can and does happen, but what is also true is that it does not happen by chance or good luck. I have ran adcopy that has set my website on fire with traffic and leads. I have also ran adcopy that has not attracted one prospective customer.

And what have I learnt from these experiences is test,test and test some more...

Give Customer what he wants

And how do you do that you ask?